(Note that this isn’t a concern for brands selling on Facebook because Facebook Messenger makes it easy to automate and scale marketing using Messenger Marketing.) Given that Instagram users spend an average of 53 minutes every day on the platform, it’s no surprise that marketers want to leverage it to increase their sales and earn Instagram growth.īut providing optimal customer service poses a challenge: Manually replying to hundreds-or thousands!-of direct Instagram Messages isn’t feasible for most businesses. Experts predict the platform will add another 103 million users in the next two years and invest heavily in eCommerce features like IG Shops and creator enablement to continue its dominance in the social media category. ![]() ![]() ![]() With over 1 billion monthly active users, Instagram (IG) is one of the largest social media platforms around today.
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